SEO stands for Search Engine Optimization: using techniques that will make the websites you build easier to find by the search engines. One of the best know search engines is Google. It, and all other search engines, indexes pages on the internet and assigns them a position in the search results.
The aim is to create a website that has as high a position in the search results as possible. We will teach you current tips and tricks to get you started optimizing all your pages.
During the practice module you use an existing website to optimize it as best you can by cleverly manipulating the HTML code.
During the SEO course you will learn how to use different techniques to optimize web pages. You are going to look at real examples and learn which technique is the best while and after you create web pages. We teach which techniques are allowed of course, and which you absolutely should avoid.
During the theory module you learn all about techniques that can be used to end up as high as possible in the search engine's results.
This course is perfect for those who have to create websites that are easy to index and find by search engines such as Google and DuckDuckGo.
We assume a professional intent and orientation from our students.
Want to learn more?
Have a look at the other webdesign courses below.
During the first 3-hours module you will learn what SEO is, why it is used and why certain techniques are good or bad. You will look at the SEO history to avoid traps and pitfalls.
We shall have a look at what you can do to make your website attractive for Google. Creating a good sitemap will be addressed and we shall have a look at the consequences of optimzing web pages.
Lesson type: combined lesson
Total duration: ± 3 hours
Lesson time 10:00 - 13:00 hours
Including coffee break
Getting acquainted with SEO
What is SEO
The developments in SEO
Techniques you should avoid
New techniques and how to use them
During the second 3-hours module you will use an existing website to actually optimize it. You can work on this website if it's in the cloud or you can take it to class on a media carrier.
You are going to learn the techniques that were addressed during the first module and you will be able to check the results with your coach. Of course there will be ample time to ask questions.
Lesson type: combined lesson
Total duration: ± 3 hours
Lesson time 13:30 - 16:30 hours
Including tea break
Optimizing a web page
Optimizing a complete website
Checking personal settings
Personal tips for website optimization
After this day long course you are going to optimize your own websites.
There is a week for questions on topics that were addressed. This can be incredibly useful since you may be uncertain about remembering things correctly or about how you should implement certain things.
1 whole day of training
Runtime 1 day
2 x 1 half day (3 hours)
Runtime 1 week
Practise time between classes
You have class with 1 fellow student max.
Just as with group courses you can choose between one full day or two half days of training.
2 x 2 combined lessons of 1.5 hours each
Short break between each lesson
Group training 2 days
1 x 2 combined lessons of 1.5 hours each
Short break between each lesson
2 x 2 combined lessons of 1.5 hours each
Short break between each lesson
Personal reserved training
Lessons can be booked individually.
Single lessons 1.5 hours
Combined lessons 3 hours
There is no homework during this course: the course is focused on optimizing your own websites, it is not possible to give each student the same assignments.
There is no homework during this course.
You can ask questions no what you have learned in the week following your lessons.
Please note the software for your course should be installed before class, there is no time to install it during class and this would mean you wouldn't be able to do the exercises.
You take care of the software yourself, as Adobe Preferred Partner we can only sell multi licenses and seats to companies.
You either buy the software or install a trial.
If you already own Adobe software there is no need to purchase the subscription based Cloud applications. The following suites are still perfectly usable:
Creative Suite CS4 through CS6
We use Dreamweaver during this SEO course but any other web editor will do: the code is exactly the same.
It is a good idea to be handy using your computer.
This means you can install programs (you will have to install software most times) and you can organise, monitor and manage your folders and files.
1 week (a full day plus practise week)
€ 825,00 excluding BTW (VAT, taxes)
€ 998,25 including 21% BTW
2 weeks (2 half days)
€ 950,00 excluding BTW (VAT, taxes)
€ 1.149,50 including 21% BTW
1 week (1 full day plus practise week)
€ 1.195,00 excluding BTW (VAT, taxes)
€ 1.445,95 including 21% BTW
2 weeks (two half days)
€ 1.295,00 excluding BTW (VAT, taxes)
€ 1.566,95 including 21% BTW
In that case special schedules are possible. You can combined more lessons, or attend them at a special pace.
Personal AND reserved training (1 pers. max)
€ 2.400,00 excluding BTW (VAT, taxes)
€ 2.904,00 including 21% BTW
Het is een hoop te verwerken stof, maar gelukkig erg helder uitgelegd. Louise K.
Na het volgen van div. cursussen bij LearningTrain kan ik moderne websites met een verantwoorde technische structuur ontwikkelen en deze professioneel aanbieden als onderdeel van mijn grafisch ontwerpbureau.
Tevens is LearningTrain voor mijn bedrijf het aanspreekpunt voor vraagstukken en infocentrum over nieuwe ontwikkelingen in webdesign en om inzicht te krijgen in belangrijke bijscholingsmogelijkheden.
Na jaren onzichtbaarheid sta ik op 11. Geweldig! Bedankt!!!
Hans van Manen
Het werkt! Cool!
Rutger van Warmerdam
Deze cursus voelt als een trein. Lekker dynamisch. Met uitzicht op heel veel nieuw landschap. Ik bouw nu een website voor een (grote) klant. Had ik nooit zonder jullie aangedurfd.
Ik ben blij dat ik bij jullie de cursus heb gedaan. Het was een snelle leergang maar goed te doen. Kostte wel tijd maar ik heb ook veel plezier gehad. Ik ga door met Photoshop, jullie horen nog van me.
Bruno de V.
Aan het eind van de cursus was iedereen in mijn groep zo enthousiast. Dat is me erg bijgebleven. Ik houd nog contact met twee medecursisten. Goede club, goed lesmateriaal, professionals. Ik had niet verwacht dat ik het zou halen maar het is me gelukt!
Dag en nacht heb ik zitten ploeteren op de website van ons bedrijf. Maar het is gelukt! En we stijgen! Twee weken geleden stonden we op pagina 14 en vandaag staan we op de derde. Vooruitgang, toch?
Het is echt een kick om aan de code te sleutelen. Ik ben verslaafd. En het resultaat is vaak ook heel goed. Ik let steeds meer op hoe ik alles aanpak, vanaf het begin.
Ik had nooit echt naar de code gekeken maar dit is echt een oogopener. En het werkt. Ik ga toch maar eens wat meer code leren. Bij jullie?
Done learning! Time to practise it all. It was a good time, enjoyed Flash a lot too. Now let's make money!
Webdesign is het samenvoegen van verschillende elementen: content. Deze content wordt op webpagina's geplaatst en vervolgens aan bezoekers gepresenteerd.
Webdesign is strikt genomen alleen het ontwerpen van websites. Maar dit dekt allang niet meer de lading, tegenwoordig wordt met 'webdesign' ook het daadwerkelijke bouwen en onderhouden bedoeld.
Het samenvoegen van de verschillende content elementen moet op een aantrekkelijke manier worden gedaan. Webdesign is dus niet alleen technisch maar zeker ook esthetisch.
Websites moeten worden beheerd. Dit kan met een CMS (Content Management Systeem) worden gedaan, in Dreamweaver of op een andere manier. Op die manier worden websites ook bijgehouden.
Dreamweaver is an Adobe application (and originally developed by Macromedia), just like Illustrator, Photoshop, InDesign and Flash. Dreamweaver is used to build websites from scratch. But you can also use templates to make your work faster.
Dreamweaver is used to build and maintain websites that are online or intranet based. You can create pages, add images and forms and define your very own layout.
Dreamweaver allows you to see both code and design to check for possible errors and to tweak everything until it's perfect.
Dreamweaver's biggest asset is the total freedom: you can design and build anything, use templates and even combine it with WordPress and other CMS.
You can quickly adjust colours and move content around: you're designing layouts. Dreamweaver is perfect for this.
No, Dreamweaver is not difficult provided you learn how to use everything properly. Dreamweaver has many, many features so it's a good idea to learn exactly what you need to get you started. You don't need to know everything, but what you need is a lot. You'll see.
The 'difficult' part is usually the code. Most students have never seen HTML or CSS code before, let alone written it. But they all learn it and have fun doing it.
As a creative user you will want to learn more. You will often find yourself fiddling with colour schemes and rearrange elements on the page: you are laying out web pages. And Dreamweaver is perfect for that as well, it is developed for both coders and designers.
Adobe implements the latest guide lines from the developers of HTML and CSS into the software.
This means an older Dreamweaver version can generate older code that does not have to be supported by modern browsers. This may result in elements that are not shown, or simply shown but rejected in layout. Some formatting may not be accepted.
An older Dreamweaver can not generate (X)HTML5 either.
But if you know how to write code and know what is right and wrong, you can simply use that older Dreamweaver. You should be fine.
You can use Dreamweaver to build a website from scratch. You create the stucture with HTML. You can write this code yourself or let Dreamwaver generate it.
You then specify what the pages should look like and what should be added on them.
You can connect to a WordPress site to edit the layout and structure. Dreamweaver will show you all you need to see to make this a breeze. It will be fun to tweak it all.
You can use Dreamweaver to design news letters and then integrate those in any system that can process HTML and CSS. And thankfully, these sytems almost all support that. You can decide what the news letter should look like and freely create.
Dreamweaver allows you to integrate PHP elements in static pages, or to build everything dynamically. Dreamweaver lets you manage and edit all possible types of pages and of course websites that have been created in no matter what type of editor. You can combine static and dynamic elements to be completely flexible.
You can connect to databases in Dreamweaver and allow it to get the information that needs to be shown on specific pages. You can create special connections and specify what content you need.
If you use WordPress you will have a lot of templates ('themes') to choose from. But of course, the best thing is to design them yourself! And you can use Dreamweaver to do that just perfectly.
A popular thing to do is to create a beautiful portfolio for online use. You can use Dreamweaver for that: you can create pages with all your important graphics and images for the world to see and adjust the other content as much as you need.
Dreamweaver is often used to maintain websites. Because it allows you to see both code and design, maintenance is a cinch and will take far less time than other CMS based mainteance.
Dreamweaver contains a management system that keeps track any changes in the websites you build. This means you can tell Dreamweaver to check links, for instance, or allow it to notify you if files or folders are moved or changed.
Dreamwever lets you create and use templates. They allow you to quickly generate pages that are using the same structure. This will save you a lot of money since it saves you a lot of time! You can then freely change the content on the page and upload it to the server of choice. It's ideal.
You don't really need it, strictly speaking, there are editors that allow you to create websites without even seeing code. Or you can use systems like WordPress.
But have a look at the above 'Questions' button. The HTML code tells the browser to show it. The same applies to the column in which I type this. The HTML code defines that the text ends up in this column.
If you want to change that though, and want to remove that button, or any other elements on the page for that matter, you will need to know HTML code. Don't let anyone fool you.
Even if you use Dreamweaver, HTML code knowledge is incredibly useful. It will allow you to specify exactly what you need on the page. What's more: for SEO techniques (Search Engine Optimization for Google, for instance) you will need that very same code since SEO is mostly done in the code and by placing the HTML elements correctly.
HTML specifies the structure of a page. With HTML, you tell the browsers which elements should be shown. HTML defines what the visitors see.
For each such element you will need a 'tag'. And very often, an 'attribute'. A 'tag' is a word you use to tell the browser what kind of element it is. You need a tag to show an image, for instance. The tag for an image is 'img'. Nice and handy.
The 'attributes' are extras that are placed on top of these tags. You can tell the browser this tag needs something special.
An image for instance will need to be picked up somewhere by the browser. It does that with that image's source reference: it tells it where the image is.
No, HTML code is not difficult. Like I said before: the code consists of tags and attributes. You can learn how to recognise and write these during different courses.
HTML is a logical language that comes in different flavourse. Find out during one of the courses and get to know, for instance, HTML5.
Yes of course! You learn HTML and HTML5 during all the coding (parts of) different courses.
HTML5 code is identical to HTML, HTML5 contains a few more tags and options, you will find out all about this during the courses.
CSS code is important: it is at the heart of the design of all web pages. Again, have a look at the above 'Questions' button. It is there because HTML tells it to. But being there is not enough, it should look nice. It is yellow, has a specific size and is positioned on the left. All that is done with CSS.
CSS code defines the way the elements on the page look and even the entire layout of the page.
You need CSS to define how elements look and HTML to define which elements should be present. The two codes work together, it's not one or the other.
HTML tells the browser what to show.
CSS tells the browser how it should look.
HTML tells the browser it should show a paragraph.
CSS tells the browser which font and colour should be used.
No, CSS code is not difficult. It is a beautiful, clean language. It will be easy to learn during the classes, they are complete with homework so you really will learn it all.
You will learn everything from scratch during the 'HTML, CSS and Dreamweaver' course. You can also attend the CSS and Dreamwaver cursus if you only want to learn CSS and already know how to use Dreamweaver. You will then use CSS styles, classes and much more.
Systems like WordPress are very different. You can't design a website with them. If you want to design and build a website from scratch Dreamweaver will become your new best friend.
You will find it's completely flexible and you can use it to create WordPress themes, and you can even connect to databases such as a WordPress database.
The code WordPress uses on its pages, by the way, is yet again: HTML. If something should go wrong or has to be tweaked you should know what to do. It always boils down to code.
What's more, WordPress uses CSS in stylesheets too. CSS and HTML really are everywhere in websites, blogs and of course Facebook and other social media.
Yes, of course you can. LearningTrain has a special WordPress course that will teach you all you need to install WordPress and how to set it up and use it.
You will learn how to insert different types of elements and of course how to connect to the WordPress database. You will even learn how to create that database yourself, this will give you all the control you need.
These are content management systems. In short: the content of the website is managed. Each text and image is referred to via a database and can be picked up at any time.
The way the website looks is not defined by that database. You can decide how it all looks if you know your HTML and CSS code, or you can use one of the default templates that are available.
With Dreamweaver though, you build your own template.
As a webdesigner you need a few programs to perform tasks you need to do at work. You usually won't need everything but some students need a lot.
With Dreamweaver you can create webpages and websites and of course you can also manage websites. You can create WordPress themes with Dreamweaver and for different media like blogs, newsletters and other on screen presentations.
If you do the publishing yourself a great asset is a proper external FTP program. Dreamweaver has many interesting options and functions but a real FTP application is a great addition for specialized tasks.
Plain text editor
It can be so good to quickly type some clean code. This helps you create a special stylesheet and format it the way you want, or clean a stylesheet that is not properly formatted or contains useless spaces if it was created by Dreamweaver.
The following programs are great to design the layout and structure of your websites, they help you move content around to see if it all works before you build.
Adobe Illustrator is unbeatable for designing websites. This website was designed with it too. Attention though: designing a website is not the same as actually creating it. The design is static. The website was built with Dreamweaver.
You can design websites in Photoshop too. It is a bit slower and clunkier so it takes more time.
But: you really need Photoshop to edit all the images for the websites so you really need Photoshop too.
If your clients want an animated banner or a quick animation for presentations you can create this with Animate. But: Animate is also used to create apps. For Mac too, by the way. It's handy.
PHP is a different code language. Writing PHP code is easy but the options are legion. It all boils down to understanding all the possible commands you can give the server to create and generate the content you need.
If you want to learn PHP it's best to attend a PHP education that will take you at least a year to complete.
We have a short introductional PHP course to get you started with it. It will soon be translated into English.
There are plenty webdesigners around who do just that: they only design the websites and don't build them.
If you want to design websites you will need an application that allows you to create layouts for interfaces and pages. It should allow you to insert text, images and anything you need to create a visual representation of a page.
This really is the number 1 program to design websites. It is so handy, you can easily move elements around and make things perfect.
This is often used but frankly, it's usually due to the fact most designers know Photoshop and not Illustrator. You can move things around in Photoshop too, and recolor elements. But it all takes so much more time.
You can design websites in InDesign too. It's just less easy than in Illustrator.
Yes, for sure! You can use Dreamweaver to create a design for a page and then use the structure and/or styles into your CMS (Content Management System). This can then use your instructions to format the pages on the website.
Some CMS are less persmissive though and won't allow everything. You can adjust the stylesheet though and test things in Dreamweaver to see how it works out.
Designing webpages in Dreamwaver is so easy that it will save you a lot of time. Yu can for instance create a page and optimize it and then use it as a base page for your CMS. You will see, it has a lot of advantages. It's so easy to design in Dreamweaver, and often much easier than designing through a CMS interface.
Without Photoshop webdesign is more difficult. In Photoshop you edit images, you crop them or isolate elements. Tricks with text and even restoration: Photoshop is almost necessary.
Photoshop can even be used to design the entire website. You combine images and add text to create the example and then use Dreamweaver to build the website. It is a good idea to know how to use Photoshop and not have to depend on others.
Illustrator is a fantastic program to design websites. This is often done in Photoshop but this is mostly due to the fact Illustrator is less well known. Icons and buttons too are usually designed in Illustrator.
All buttons, special illustrations and even the background images you see on this website have been created by us in Illustrator. Illustrator allows you to create graphics that will scale perfectly and that are light and crisp.
As a graphic designer you will often be asked to design a website. Not only that, your clients may like you to build it for them as well. A good idea to learn how to do that.
You can combine your great graphic design skills to create the most stunning website designs. The two worlds meet, be part of it and start creating websites now.
As a web designer your clients will often ask you to create an animated banner. Knowledge of Animate is crucial as a webdesigner. You can create animations that can not only be used on websites but on presentations on a company's intranet, or even in PowerPoint.
Animate is not only used for animations: it is also used to create apps. And apps are hot, you will need to know Animate to design. That being said though, Adobe has developed a new application. A new course will appear for this somewhere in 2019.
Search Engine Optimization is a crucial part of being a web developer but it may not yet be one of your skills. If you are not expected to optimize your client's websites, don't bother learning it since it takes a lot of time and research to keep your skills up to date. But if you want to offer SEO services, you will have to learn how to do that.